your vision tailored with creative designs for a unique brand development experience!

Now is the time to speak up.

Stephen Francis Atelier approaches branding with the belief that in today’s digitally-driven world, brands must recognize their customers as users. Not just passive consumers of media. As a result, we extend the traditional brand framework of mission, vision and beliefs to include a brand’s capability. The brand must enable users to achieve and also the problem the brand solves for people.

Brands we’ve worked with

our process and ethos

By blending flair with brand development know-how,
we fuse style with substance

By digging deeper, by questioning further, by unearthing new insights. We give our clients a different and valuable perspective. We consider every aspect of a brand’s visual and verbal language. At SF Atelier work with clients to build and strengthen emotional connections with brands.

Firstly, we perform classic brand strategy tasks such as consumer research, audience segmentation, competitive analysis. As well as cultural audits to arrive at a brand’s positioning framework. Secondly, this work is then translated into actionable marketing and communication strategies. Clearly articulating how the overall brand strategy maps to integrated marketing campaigns and initiatives.

Stephen Francis Atelier’s branding capabilities include a practice dedicated to the brand development of identities. This spans naming, logo design, voice definition, brand guidelines (physical and digital) and enablement platforms. This increase both consistency standards as well as speed to market. For all of this to work, we think about a brand as an operating system. It must use technology to automate how and where they engage with their target audiences.

We Create Lasting Impressions

Branding is at the heart of modern life. Your brand will be more than just a snappy name or smart logo. It will be a way of moving your thinking, and your people, forward. A new language. A compelling story based on what people want and care about. Because that’s the kind of brand that will live and last. Whatever we’re branding… A private company. A charity. An education provider. A tech start-up… The path we take – and the care we take along it – is always the same. So you can be sure of one thing. We’ll help you to make a lasting impression, and build long-term relationships. And, when you have a brand and identity to be proud of, we’ll apply to it your marketing communications and website.


our graphic design services

Brand Positioning

Visual Identity & Design

Brand Architecture





Brand Governance

Tone of Voice



Information Graphics

Happy Clients

Professional service

SFAtelier helped us create a brand for the STH that transcended beyond creating a visual language. They stayed within the University of Johannesburg parameters and gave us a full branding solution that was fresh and relatable to our target market and helped obtain financial objectives.

Andre Mynhardt

School of Tourism and Hospitality, University of Johannesburg

We help small businesses achieve brand visibility through comprehesive brand positioning and brand strategies without inflated agency fees.