Discovery & Strategy Phase

Firstly, every professional website design project starts with a discovery and strategy phase. Secondly, the Stephen Francis Atelier web design team interview the client stakeholders. Our team consisting of web strategists, account managers, web designers, and technical managers. Thirdly, we ask what is your value differentiation, competitive landscape, and goals for the project. Lastly the outcome of this phase is a documented timeline, detailed project plan, and a web strategy.

UX Planning & Information Architecture

Cluttered print designs is disorienting and confusing. It can create a real disconnect between your brand’s value proposition and your target audience. Regardless of the platform, when it comes to graphic design, simplicity is essential. Clean, elegant layouts with concise messaging and effective use of white space are more likely to catch the viewer’s eye and resonate with users.

Creative Website Design

In this phase, the SF Atelier website designers roll up their sleeves and apply colour and designs to the wireframes submitted to them by the UX & IA team. But our web designers also provide clients with a design storyboard that outline the usage of fonts and colours throughout the site.

Coding & Development

Responsive Web Design & Back-end Development. Thus we create websites to be responsive so they will work across various screens, from mobile to tablet to desktop. All front-end coding is done in PHP with HTML5 compatibility, according to best practices. We customise a CMS (content management system) so that you can update your responsive sites in real-time.

Quality Assurance & Testing

Creating a high quality responsive website requires thorough quality assurance testing on multiple devices. This ensure that pages load quickly and properly on mobile, tablet, and desktop. In addition, security measures are put into place and the site is tested for proper SEO performance.

Website Launch, Analysis & Optimization

After exhaustive testing in the Q&A phase, a SF Atelier system administrator takes the new site live. Another test is performed to ensure the new customized website is performing as it was designed. During this early launch period, a team also monitors user behaviours on the website and analyses how to improve performance in order to improve conversion rates, time on site, and repeat visits.